Rethink continued to lead Canadian ad agencies at The One Show this week, finishing Creative Week by being named Independent Agency of the Year. The honour came during an event in New York that also saw The One Show’s Best of Discipline awards handed out.

Rethink also picked up a pair of the Best Of Discipline awards Thursday night. Its “Heinz Ketchup Fraud” campaign for Kraft Heinz won in the Print & Promotional category, while its “Coors Light Out” campaign for the popular beer brand won for Out of Home.

FCB Canada’s “Runner 321” campaign for Adidas picked up a victory for Creative Effectiveness, while Dentsu’s “Inflation Cookbook” campaign for SkipTheDishes won for Creative Use of Data.

Rethink was also one of the recipients of this year’s Penta Pencil awards, along with Kraft Heinz, which is given to an agency and brand that have created outstanding creative work together throughout the last five years.

The full list of One Show 2024 winners can be found on its website. The One Show 2024 Global Creative Rankings will be released on May 20.