Haider Ackermann becomes Canada Goose’s first CD
Canadian fashion brand Canada Goose has named Haider Ackermann its first creative director.
Ackermann is a Columbian-born ready-to-wear fashion designer and a Paris native who began his career as an intern at John Galliano. He has worked on campaigns for Mercedes Benz that featured Tilda Swinton.
“[Ackermann] intuitively understands Canada Goose as a brand apart from all others, and that authenticity, craftsmanship and performance are the cornerstones of our brand,” Canada Goose CEO Dani Reiss says.
The partnership is marked by the launch of an exclusive style in support of Polar Bears International (PBI), which is at the forefront of efforts to study, understand and protect polar bears and their declining habitat.
“What drew me to Canada Goose is not only how they have created a category, but also its authentic reputation and drive to stay committed to its purpose,” Ackermann says.
Media.Monks names new strategy director
Malcolm Gilderdale has joined Media.Monks as its strategy director.
Most recently, Gilderdale worked as director of content for The Bay, where he was team lead on voice, tone and brand representation, responsible for guiding and developing cross-platform storytelling.
Gilderdale also previously worked as executive editor of brand integration and digital content for Air Canada enRoute, serving as a lead on its digital editorial team, directing strategy and content mix. He also over oversaw the redesign and relaunch of the Air Canada enRoute website.
Alberta Young Lions qualifier spot picked up by Second Harvest
ZGM Modern Marketing Partners’ Bronze-winning Cannes Young Lions qualifying campaign is being picked up by Second Harvest.
ZGM’s “Wasted Harvest” shows a person walking the length of a field using trash pickers to take fresh food from a farm and put it directly in the garbage – representing how nearly 60% of food produced for Canadians ends up in the landfill.
The Globe and Mail Young Lions competition offers its finalists the chance to represent Canada at the Cannes Lions International Festival of Creativity, and this year’s teams were asked to submit an ad for the non-profit organization Second Harvest. Copywriter Sophia Storti and art director Brooke Langmaid were tasked with crafting a print ad in 24 hours for Second Harvest.
After winning Bronze in the contest, Second Harvest contacted ZGM to say they believed their work should have won Gold. Now, the non-profit is working with ZGM to bring their work to market.
“We loved the simplicity and impact of the ZGM campaign,” says Lori Nikkel, CEO of Second Harvest. “It perfectly illustrates the outrageous fact that more than half of all food in Canada is wasted every year. The ad is thought-provoking and we expect it will drive important awareness of the environmental and social consequences of food waste.”
Media Profile working with Ritz-Carlton on stand-alone branded residential development
Media Profile is teaming up with Predator Ridge to launch the first Ritz-Carlton stand-alone branded residential development in Canada, which will be in British Columbia’s Okanagan Valley.
Media Profile will work with the leading resort community on a series of new initiatives and developments by supporting public relations, community and stakeholder management, social media and creative strategies company-wide.
