Onefluence becomes L’Oréal Canada’s new influencer partner of record
WPP’s Onefluence has been selected by L’Oréal Canada as its influencer marketing partner of record following a competitive review.
The new partnership with represents an expanded agreement between the Onefluence team and L’Oréal, which currently work together across multiple global markets, including the UK.
In Canada, WPP’s Onefluence will be represented by teams from Ogilvy PR and Hill & Knowlton.
Created for L’Oreal, WPP’s Onefluence says it will “provide an elevated approach to influencer marketing to meet L’Oréal Canada’s unique needs and audience scale across its portfolio of brands,” which includes YSL, Garnier, Lancôme and others.
Wealthsimple selects Apex as its PR AOR
Wealthsimple has named Apex Public Relations as its communications agency of record.
“Collaborating with APEX Public Relations marks a significant step forward in our mission to reintroduce Canadians to Wealthsimple and help them on their journey to financial freedom,” says Sheryl So, director of communications at Wealthsimple. “[Its] blend of corporate savvy and creative flair perfectly complements our commitment to making finance not just simple, but a key part of how Canadians live.”
Apex also announced a series of leadership changes with Jennifer Stein, previously senior vice president, promoted to the role of executive vice president, bringing her two decades of expertise in brand strategy development, client management and creative oversight for Apex clients such as Walmart, DoorDash and Roku. Kymberlee Lightowlers, previously finance director, was also promoted to the role of vice president, finance and operations.
Milk named new PR AOR for Arterra BC wines
Arterra Wines Canada BC VQA portfolio has named Milk Creative Communications as its new public relations agency of record (AOR).
The Vancouver-based PR shop will provide media relations, events and sponsorships, as well as creative and strategy support to Arterra’s BC VQA portfolio, which includes brands like Laughing Stock Vineyards and Culmina Family Estate Winery.