Rethink taps FCB vet as strategy director
Daisy Qin is starting a new position as strategy director at Rethink.
Qin most recently worked as strategy director, content at FCB Canada. The more than three-year FCB veteran worked on Sony PlayStation, BMO, Destination Ontario, Blue Diamond Almond Breeze, Sobeys and Safeway accounts, as well as new business pitches.
Her campaign work includes grocery delivery platform Voilà, which won several Cannes Lions and Effies awards and consisted of “Trending 2 Table,” a campaign which tapped into viral food trends on TikTok.
Qin is also a New Establishment Award winner and has received Clio, SIA, Strategy, ADCC and CMA award nods.
Peach names senior strategy advisor
Reprise and Mediabrands veteran Pierre Babineau is the new senior strategy advisor for New Brunswick’s Peach Marketing.
Babineau recently worked as senior director of performance strategy for Reprise Digital and VP, growth and creative services at IPG Mediabrands.
The Laval MBA’s client portfolio has included NFL Canada, LG Electronics, Mazda Canada, Hershey, BMO and others.
Publicis staffs up
Melanie Arzaga is starting a new position as account director at Publicis.
Before joining Publicis, Arzaga launched and operated the Toronto boutique lifestyle PR and marketing agency Morph Communications for five years. Prior to launching Morph, she also held roles at Elite Digital and Caneast.
Zerotrillion names group account director
Cameron Lowe is starting a new position as group account director at Zerotrillion.
Lowe is a more than three-and-a-half year veteran of Gut Toronto. His brand work included Tim Hortons, GoodLife and Verizon.
