Arrivals + Departures named AOR for Fisherman’s Friend
Fisherman’s Friend, a global provider of lozenges, has named Arrivals + Departures its AOR for the Canadian market.
Arrivals + Departures will work with the CPG to develop the brand’s strategic and creative platforms, and to deliver brand building omni-channel campaigns, as well as always-on social.
“We have a 159-year-old brand, known around the world and while it’s loved by so many, it’s misunderstood by non-users who perceive it to be too strong and are reluctant to try it”, says Voula Papadakos, marketing manager at Fisherman’s Friend. “Our fans know that’s just not the case, but non-users don’t so it’s time to change that.”
“Creatively, it’s got so much going for it with a rich history, really positive brand equity and some standout ownable assets,” says Mike Bevacqua, partner and president at Arrivals + Departures.
Bevacqua tells strategy that the shop is handling the new business with its existing staff complement, and to expect new work during the fall flu season.
Faulhaber teams up with Travel Wisconsin
Faulhaber is looking to lure Canadians to a state best known for cheese, football and That ’70s Show.
The shop has secured the PR mandate for Travel Wisconsin, and through the partnership, Faulhaber will collaborate closely with the brand to showcase the best the Midwestern Great Lakes state has to offer.
Lexi Pathak, president and partner at Faulhaber Communications, tells strategy that the partnership marks the agency’s continued expansion into travel, a sector it started after the COVID-19 pandemic. For example, Faulhaber has existing AOR relationships with Tourism Australia and Tourism Los Angeles.
The PR shop will tell stories subdivided into Tasty Makers, Accessible Adventures, and Only in Wisconsin experiences.
LG2 is the new AOR for Olymel
LG2 Montreal has landed the assignment to reposition the pork and poultry producer and processor Olymel, internationally. The scope of its work includes brand strategy, communications, design and digital experience.
In addition, LG2 will support Olymel’s parent company Sollio Cooperative Group in its efforts to strengthen its presence both in Canada and internationally. Sollio is the largest agri-food cooperative in Canada, with strong roots in Québec.
“LG2 is proud to collaborate with these strong Canadian corporate and commercial brands, which have a wide impact both as an employer of choice and in our fridges,” says Marie-Christine Cayer, partner, VP, client services, LG2. “We are privileged to be able to accompany Sollio in its future structuring projects, as well as in increasing the performance of its brands.”
Funday celebrates a slew of biz wins
Funday has announced a variety of new partnerships that will see the agency provide strategy, creative and production services.
The agency has started a partnership with Ethos Pet Brands, the parent company of Natural Balance Pet Foods and Canidae Pet Food Company, as well as a partnership with the Canadian trading platform, Newton.
The news comes as part of a period of growth and development for the nearly four-year-old Funday, which has worked with 7-Eleven and dairy brand, Tre Stelle.
“We are so grateful to [our client partners] and look forward to going from strength to strength as we continue to scale our group across North America,” says Jeff Dack, Funday’s CEO, who was named to the post in February.
Sugo adds lifestyle clients
Sugo Communications, formerly known as BPR, has added several clients.
The agency, which helped launch Eataly in Canada, is working with no-bake energy bite mix brand, Keen Energy.
Sugo is also helping to raise awareness for the Ontario boutique hotel, The Dover George, located in Port Dover.
Lastly, it will also work with Toronto-based restaurant The Cottage Cheese, as a destination for Indian cuisine in the city.
