Humber College has awarded Toronto agency Church+State the assignment to work on its brand promise, position, personality and identity.
The institution issued an RFP in March, and it says it’s now looking to embark on a multi-year journey to “totally transform” its brand.
Key elements of the remit will include brand strategy, refreshed identity, new brand narrative, enhanced messaging frameworks and innovative communication strategies across all platforms.
Andrew Leopold, AVP marketing and communications for Humber, says new brand work is a critical project at a time when post-secondary education is changing rapidly.
“Humber must continue to lead in ways that attract and inspire our learners, employees and partners,” Leopold says. “Our work with Church+State will help evolve Humber’s brand to reflect a unique identity that is truly differentiated in our sector.”
“With experience in education in both Canada and the U.S., we have a keen understanding of how important it is for institutions to build and refine their offerings to meet the changing needs of students and industry,” Church+State CEO Robin Whalen says.
Whalen tells strategy the shop is “staffed and ready to go” to begin collaborative creative work with the school this summer, which stakeholders can expect to see this fall.
