Nathalie Turcotte and Jean-François Joyal become co-presidents of Bob.
Agence Bob industry vets Nathalie Turcotte (pictured right) and Jean-François Joyal (pictured left) have acquired all of the agency’s shares and are joining forces as co-presidents.
The move, made official in April, is part of a journey first realized in 2012 by the duo becoming shop shareholders.
Turcotte points out that it was natural to go further and take the big leap. “You could say that it’s a long life consideration that came to fruition in the past year,” she says. “After discussions and reflection on the future of the agency, we have come, together, to the conclusion to move to a new stage.”
Turcotte and Joyal tell strategy that Bob has embraced the “innovative and compelling drive of a start-up” while continuing to depend on the reliability and substance of an accomplished team to steer the agency’s future.
“So many entrepreneurs identify with our philosophy,” Joyal says. “We firmly believe that openness, courage and collaboration are essential to an organization’s growth and longevity.
Joyal adds that the shop works with entrepreneurs and SME leaders with whom it shares a common reality.
Bob clients have included Guru Energy Drinks, Montreal Symphony Orchestra, and Arterra wine brands like Maison Ladore and Nic Laloux.
Talk Shop names newest partner
Full-service agency, Talk Shop, has added Krystin Lee (pictured above) to the ownership team as its newest partner.
Joining in 2019, Lee is credited with a full-service transformation that has advanced Talk Shop from a one-time PR-centric agency to a full-service agency working with clients including Heart & Stroke Foundation, Poshmark, Touchbistro and Embark.
As partner, Talk Shop says Lee will continue to play a pivotal role in strengthening its service capabilities. That means, building on the agency’s recent success by developing new offerings and consolidating acquired agencies within the Talk Shop family, better positioning it to service paid media, creative and full-scale digital campaigns.
“[Her] experience and strategic vision will be instrumental in propelling the agency forward as we
pursue ambitious expansion plans,” says Katie Stevens, managing partner at Talk Shop.
FCB Health Canada vet joins Outpost379
Leah Frazer (pictured above) has joined Peterborough shop, Outpost379 as its new VP of client service.
Frazer is a former managing director for the FCB Health Canada division, overseeing its day-to-day vision, mission, and operations.
Her expertise spans strategic brand planning, activation planning, digital strategy and omnichannel planning. Her client work has included Sanofi, Roche, J&J Vision, Janssen, Allergan, Merck and Nestle.
Kraft Heinz staffs up its in-house agency
Leah Burnside (pictured left) and Raine Calucag (pictured right) have joined Kraft Heinz in-house shop, The Kitchen, as senior copywriter and senior art director respectively.
The creative partnership was formed while the duo worked at Sid Lee, with both initially working on different teams as a copywriter and art director.
Recent work by The Kitchen included handling campaign and production duties for a KD partnership with The Beer Store over the Victoria Day long weekend.
