Will has been tasked by London Drugs to handle the pharmacy’s visual identity, integrated campaign work and creative development.

London Drugs is one of the leading retail pharmacy chain operators in Canada, with stores in more than 35 major markets throughout Western Canada, including British Columbia, Alberta, Saskatchewan and Manitoba. London Drugs provides pharmacy services, cosmetics, cameras and photo finishing, electronics, small appliances, toys and food to more than 45 million consumers.

London Drugs vice president of marketing and communications Yvonne Anyon says the shop’s vision will allow the retailer to tell the story of its innovative customer and health-care services in new, impactful ways.

“We were so impressed with [Will’s] past campaigns for many well-loved brands and their commitment to help London Drugs share our values and commitment to customer care in ways that will stand out and get noticed,” Anyon says.

The Vancouver shop has done recent work for Capilano University, Children of the Street and Red Truck Beer.

Will co-founder and CEO Ute Preusse says London Drugs has created one of the most trusted brands in B.C., adding that the team is excited to work together to make it one of the most trusted brands in Western Canada.

“London Drugs has a special place in the hearts of British Columbians,” adds Nick Richards, Will’s co-founder and CCO. “It’s everything from the nostalgia of going there for holiday treats and the convenience of having a true general store to huge life milestones — your first computer, your passport photo before a big trip, even a marriage license.”