Arrivals + Departures secures Metro Ontario AOR
Arrivals + Departures and Metro Ontario, a subsidiary of the Metro food retailer, have locked in an AOR deal after a competitive pitch process.
The shop will leverage its in-house production teams and expertise in digital, content creation, print and point of sale. The partnership aims to elevate creativity and consumer engagement within the grocery retail category, the agency says.
“The partnership represents a great opportunity where we can leverage our strategic and creative capabilities to help the brand execute consistently across channels,” says Mike Bevacqua, president and partner, of Arrivals + Departures.
“We were looking for a partner that could serve as an extension of our marketing team, and Arrivals + Departures impressed us in every conversation with their dedication to putting consumers at the heart of every experience,” says Metro Ontario’s head of marketing Mathieu Robitaille.
The transition will begin immediately, with Arrivals + Departures gearing up to deliver Metro campaigns for the holiday season and beyond.
The move comes hot on the heels of Arrivals + Departures’ Fisherman’s Friend account win.
SDI vet unveils new project
Marketing industry veteran Nigel Scott has launched a new agency dubbed The Devil’s Thumb.
The shop says it “specializes in using the science of human behaviour to craft memorable leadership training and marketing business solutions that create brand advocates.”
Scott was a longtime chief creative officer with SDI Marketing, and the “ringmaster” behind SDI’s experiential offshoot, Midnight Circus, the XM shop behind Molson’s recent currency exchange.
In 2020, Pitch Marketing Group and SDIsports rolled out “The Football Collective,” with Scott as CCO, a specialist agency delivering expertise in the global football industry.
Scott tells strategy he’s figuring out the truth of what XM means in today’s world, adding that too many agencies are trying to fit into yesterday’s marketing landscape rather than adapting to ever-evolving times. He also says that he’s looking at developing his own leadership experiential training pop-up, building on previous work he completed for Vodaphone in the UK and at Rogers, and where he served as the telco’s VP, sponsorship and experiences.
