The 71st Cannes Lions Festival released three more shortlists Monday morning: Brand Experience & Activation, Creative Data and Creative B2B.
Canada appeared 16 times across the lists with Rethink leading the pack with seven more nods, alongside Critical Mass and Dentsu with three each, while Edelman, FCB and VML also landed on the shortlists.
The country tends to do well in Brand Experience & Activation compared to the other two categories (which each received a single nod) – and this year saw a slight jump from 2023, with 14 nominations compared to nine.
Monday morning’s shortlists bring Canada’s tally to 129. The winners for these three categories will be revealed on Wednesday (Creative Data and Creative B2B) and Thursday (Brand Experience & Activation) at 9pm (CEST) / 3pm (EST).
Brand Experience & Activation (14)
“Inflation Cookbook”
SkipTheDishes
Dentsu Creative
Use of Mobile & Devices
Use of Website/Microsites
Customer Acquisition & Retention
“Driving While Black”
Courageous Conversation Global Foundation
Goodby, Silverstein & Partners / Critical Mass Calgary
Live Brand Experience or Activation
Guerrilla Marketing & Stunts
Social Behaviour & Cultural Insight
“Coors Lights Out”
Coors Light
Rethink
Consumer Goods
Guerrilla Marketing & Stunts
“See My Name”
Molson
Rethink
Guerrilla Marketing & Stunts
Sponsorship & Brand Partnership
“Smack For Heinz”
Heinz Ketchup
Rethink
Consumer Goods
Single-Market Campaign
“Allegra Airways”
Allegra
Salutem New York
Edelman Toronto
Use of Website/Microsites
“Heinz Ketchup & Seemingly Ranch”
Heinz Ketchup
Rethink
Launch/Relaunch
Creative Data (1)
“Pride Unravelled”
EGALE Canada
VML
Data Visualisation
Creative B2B (1)
“Inployable”
Canadian Down Syndrome Society
FCB
Market Disruption
