Brief teams up with HealthPartners

Brief will be working with HealthPartners, a non-profit built on workplace giving.

Brief is the consultancy that launched this spring by former Hill + Knowlton Strategies creative directors Greg Gray and Elma Forić.

Forić, the new agency’s partner and creative director, tells strategy that Brief has been asked to support on a number of fronts including strategy, design, video production and creative campaigns, and that it expects to be in market with work in the fall of 2024 and into 2025.

HealthPartners supports 17 Canadian health charities with programs built around giving in the workplace, such as Arthritis Society Canada, Heart & Stroke, MS and Parkinson Canada.

NKPR teams up with Brampton shopping centre

NKPR will provide communications support for Bramalea City Centre, a Morguard-owned property and the seventh largest shopping mall in Canada.

The ongoing remit includes PR, influencer relations and community initiatives.

The centre is located in the city of Brampton, with more than 1.5 million square feet of retail space and more than 300 outlets.

The shop will continue to position Bramalea City Centre as an environment where shoppers can gather, support their local economy and experience a sense of belonging.

Yulu launches behaviour change division

Vancouver-based social and environmental impact comms agency, Yulu PR has launched YuluCatalyst, its new dedicated behaviour change division.

Yulu says it is founded on the belief that “stories have the power to drive human behavior,” and that the roll out of YuluCatalyst is a continuation of this belief and a “doubling down” of its impact by integrating proven behaviour change models.

“Despite behaviour change  communications growing to be a thriving disciple in other markets, such as the UK, it is relatively nascent among communicators in the Canadian market,” says Alicia Collyear, founder of YuluCatalyst and account director at Yulu PR. “We’re looking to change that.”

Yulu has worked with a client roster that includes Audible, UNICEF, Live Nation and Aldo.