Cannes Lions 2024: Four Lions for four Canadian agencies

Four more Lions in the bag. One more awards ceremony to go.

Canada’s Angry Butterfly, Critical Mass, FCB and Klick Health ended the week with Silver and Bronze medal wins in the Film and Sustainable Development Goals categories Friday afternoon in Cannes.

Today’s achievements bring Canada’s Lion count to 66 – following an evening of record-breaking success for the country, with Rethink and Klick Health each appointed a Grand Prix.

The festival also announced the Young Lion winners in a larger-than-usual ceremony, with a crowd of entrants and spectators gathering on the Palais Terrace, a change from the usual private basement bunker presentation.

Canada did not medal in any of the categories, however the team from McDonald’s and Brizi – Jenn Bailey and Nick Carson – did manage to land on the shortlist for the Marketer competition. To view the work produced by the five teams, scroll below.

Film

Silver

“47”
Cafe Joyeux
Klick Health

Bronze

“Driving While Black”
Courageous Conversation Global Foundation
Goodby Silverstein and Partners / Critical Mass Calgary

“Next To Stok’d”
Stok’d Cannabis
Angry Butterfly

Sustainable Development Lions

Bronze

“Inployable”
Canadian Down Syndrome Society (CDSS)
FCB

Young Lions & Marketers 

Marketers

Jenn Bailey, marketing specialist, McDonald’s Canada
Nick Carson, partnership marketing manager, Brizi

Media

Gabriel Lafond, media strategist, Cossette Media
Alphée Lamothe, media strategist, Cossette Media

Digital

Sammy Lo, art director, Courage
Emma Lorenzi, copywriter, Courage

Print

Jordan Bloom, junior art director, John St.
Benjamin Nusca, art director, John St.

Film

Charles Côté, copywriter, Rethink
Charles-Antoine Thériault, freelance director, Rethink