Juniper Park\TBWA hires CD

Fernando Salvador has joined Juniper Park\TBWA as group creative director.

Salvador previously served as creative director with McCann Canada, working on such accounts as Mastercard, Kids Help Phone, Kind and Melanoma Canada.

He spent four years working as an associate creative director at Goodby Silverstein and Partners, and prior to that, he also worked as ACD for R/GA, both in San Francisco.

Sundae Creative adds to its team and and client roster

Sundae Creative has appointed Kevin Pacheco as account director and added three brands to its client roster.

Pacheco will oversee the agency’s client portfolio within the lifestyle industry including home décor, fashion, beauty and entertainment, while leading new business development across North America.

For nearly three years, Pacheco worked as director at Faulhaber. During his tenure at the PR shop, he launched its travel division, acquiring client accounts including Tourism Australia, Tourism Los Angeles and Ace Hotel Toronto.

Brand-side, Pacheco worked at L’Oréal where he was head of communications for the group’s luxury division, reporting to the GM and tasked to develop and supervise the execution of national PR and social strategy for 10 designer brands and fragrances including Giorgio Armani and Yves Saint Laurent. He was also Chanel’s PR manager, where he developed and led the PR strategy for the fragrance and beauty division.

Earlier this year, Sundae Creative struck partnerships to handle influencer marketing in both English and French for Amazon Prime Video Canada, PR and influencer marketing for Miele Canada, and social media strategy and influencer marketing for Quebec real estate developer Royalmount.