Pomp & Circumstance is BMW Canada’s new XM AOR

Pomp & Circumstance has been named experiential marketing agency of record for BMW Canada.

The shop will be tasked with helping to elevate the German automaker’s presence in the Canadian market with “breakthrough, immersive experiences.”

“With this new appointment, we’re excited to stretch the limits of our imagination and dream up first-of-its-kind events for BMW,” says Amanda Alvaro, agency co-founder.

NKPR adds a new account trifecta

NKPR will handle communications duties for Build It, Mod Developments and Corcoran Horizon Realty.

Build It works on a broad range of construction projects including new builds, retrofits and repurposed spaces, and specializes in hospitality, retail and commercial. It completed such Toronto-based projects as Earls on King Street West and the Yorkdale Food Court, among others. NKPR will support the brand with media relations, thought leadership and digital media, with an overall objective of heightening awareness.

NKPR is working with Mod Developments on its 55 Charles project, a 48-storey tower in Toronto’s Bloor-Yorkville neighbourhood. The agency will offer support with a program that integrates media relations, event planning, strategic partnerships and ongoing counsel.

Finally, NKPR will support Corcoran Horizon Realty through its expansion, including the launch of a new office in Toronto’s Yorkville neighbourhood, through media relations, thought leadership, clienteling and digital media.