Rebecca Flaman has signed on with Diamond as executive vice-president, business lead.
Flaman was recently senior vice president, business director at BBDO Canada, a position she had held for five years. Prior to that, she held the vice president group account director title with BBDO Worldwide.
Flaman joins Diamond’s senior leadership team, partnering with the agency’s managing director, Lorri MacDonald, to drive its growth and reputation.
“Throughout her career, [Flaman] has consistently demonstrated her commitment to being a trusted client ally, while also fostering the environment necessary to create innovative and breakthrough work,” MacDonald says. “We are thrilled to bring her particular style of leadership to the agency as we expand our client base across a variety of industry sectors, all with the goal of delivering impactful and attention-grabbing work that performs.”
Flaman has more than 18 years of experience leading integrated strategic advertising, communications and marketing programs across multi-brand portfolios. Her work includes projects for the Canadian Paralympic Committee, Right To Play and, most recently, Missing Matoaka – one of the most internationally awarded campaigns aimed at raising awareness of missing and murdered Indigenous women and girls.
Flaman is also an advocate for women and parents in the workplace, recently serving as the Canadian co-chair of OmniWomen & Allies, a global organization which aims to create a supportive environment for women to network, learn and grow. She is also a board member with the SickKids Foundation’s Nicky’s Dream for SickKids.
Flaman is the latest in a series of senior appointments at Diamond following the appointment of Peter Ignazi and Lori Davison as CCO and CSO, respectively.
Recent Diamond wins include Canadian Blood Services, Post Consumer Brands and Sinai Health.
