Leo Burnett Toronto has been named the agency of record for U.S. furniture brand, Ashley.

The win followed a competitive pitch process that began in Q4 of 2023. The remit encompasses a comprehensive marketing strategy, including both brand and product initiatives, designed to strengthen the client’s relationships with its established customer base and reach new emerging audiences.

Ashley, the largest furniture store retailer in North America, offers a large selection of home furnishings and accessories and has more than 1,100 locations globally.

“We are thrilled to embark on this transformative work for such an iconic family-run brand,” says Ben Tarr, president of Leo Burnett Group Canada. “They are an incredible team with big ambitions that marry well with our aspirations here at Leo Burnett Toronto. We can’t wait to get started.”

“This collaboration across brand, promotional and product marketing will allow us to create more meaningful experiences for both our existing and emerging customer base,” says Kelly Davis, VP of marketing strategy at Ashley Global Retail.

Leo Burnett Toronto now run a portfolio of clients across North America, including AAA, Grace Foods and Enbridge. Leo’s client roster for Canada includes Pizza Hut, Starbucks, Kellogg, Smucker and Ecobee.