Toronto’s Revolution is the new AOR for Waterloo’s Perimeter Institute for Theoretical Physics
Revolution will be responsible for Perimeter Institute’s brand and creativity as its AOR partner, as the Waterloo research institute kicks-off its 25th anniversary starting this fall.
As the agency of record, Revolution will be responsible for developing a new brand positioning for Perimeter and leading communications campaigns into 2025.
“After several years of collaboration across a variety of projects, Revolution consistently demonstrated its ability to transform the complex and challenging concepts of theoretical physics into accessible and impactful communications,” says Mark Healy, director of communications for Perimeter. “Revolution’s job is to help people understand that potential and the support world-class science happening right now at Perimeter Institute.”
Revolution’s first assignment is to develop a new brand positioning for the institute that establishes an accessible and dynamic communications platform for Perimeter’s next 25 years of research.
Jelly Marketing to work with Cyberimpact
Jelly Marketing has been selected as the agency of record for Cyberimpact, the Quebec-based email marketing and management software company.
The collaboration aims to enhance Cyberimpact’s brand presence nationally, showcase its customer service for French and English speakers, and drive measurable growth through innovative and targeted Public Relations efforts.
“Having used Cyberimpact for many years not only for our email marketing efforts, but our clients, we’ve had the opportunity to see the proven impact that the platform can make for amplifying a brand’s message,” says Sarah Clark, partner at Jelly Marketing.
