Mondelez adds Muskoka Brewery marketer

Sarah Au (pictured above) is starting a new position as marketing director, cookies at Mondelēz International.

Au previously worked as senior director of marketing for Muskoka Brewery, where she was tasked to represent the marketing function on the senior leadership team for Muskoka Brewery, Vancouver Island Brewing and Rally Beer Co.

At Muskoka, her duties included full in-house capabilities including all creative design, media buying, experiential, social, e-comm, consumer insights and shopper marketing. She also presided over Muskoka’s entry into the alcoholic-free beer space, Veer.

Au joined the company in 2019 as director of marketing.

Specsavers adds Cossette biz director to its marketing team

Poppy Brookes has started a new role as local marketing manager for Specsavers, the British optometrist-owned and led retailer. Specsavers, which came to Canada in 2019, added its 100th location this past February, and operates in BC, Alberta and Ontario.

Brookes was recently a business director at Cossette, operating out of its Vancouver office. Prior to joining the shop, she held a freelance account director role with One Twenty Three West, also in Vancouver.

Brookes is a nearly four-year veteran of full service London agency, VCCP Group. She was also a Saatchi & Saatchi account executive in London, working on the P&G Pampers brand.

National Bank staffs up its western marketing team

Sandrine Croteau is starting a new role as communication and marketing lead, Western Canada for the National Bank of Canada.

Croteau is an eight-year veteran of Parallèle Alberta (CDEA), an organization whose mandate is to boost economic development for the province’s francophone community. She held the title of director, communication and tourism.

North Strategic promotes two

Meg Sharpley has been promoted to senior public relations manager at North Strategic, after previously working as PR manager. She joined the shop in 2018, monitoring media and working on Twitter and Lyft accounts.

Alexa Kelly has been promoted to the position of senior account manager, also at North Strategic. She began her career at the shop as an account coordinator in 2019.