Veritas in the driver’s seat with comms win
Nissan Canada has named Veritas Communications its AOR to support public relations efforts after a competitive bid process.
The shop will provide strategic support with communications planning, media relations, thought leadership and executive communications, as well as other communications needs, helping Nissan and Infiniti brands enhance their visibility and growth in Canada.
Veritas says it secured the relationship because of the agency’s extensive automotive experience, including direct experience in EV and clean energy, expertise in technology and
innovation, an ability to connect brands with consumer audiences, media and influencer relationships across sectors and industries, and an established record of creating brand narratives. Veritas also has a long history of success in Quebec, a key market for the automaker.
“Nissan and Infiniti are both in a growth phase in Canada, and it’s imperative that we sustain that momentum with a strategic partner that helps maximize visibility across communication
channels,” says Didier Marsaud, director of corporate communications for Nissan Canada.
The move came after Nissan Canada announced a leadership shakeup last week, with Canadian president Steve Milette relocating to the U.S. to take on a North American leadership role, and Trevor Longley, currently Nissan Canada’s vice president of sales operations, replacing him as Canadian president.
FoodHero expands Empire relationship
Montreal food waste app FoodHero, has expanded its partnership with Empire, extending its reach to more than 1,000 stores across Canada, including Sobeys, Safeway, Thrifty Foods, Foodland and IGA.
FoodHero offers markdowns in English- and French-language markets, and allows local grocers to connect directly with shoppers and offer discounts on surplus food, prepared meals that are approaching best before dates, and produce not aesthetically pleasing enough for shelves.
Since its 2019 launch in Quebec, FoodHero has garnered approximately one million downloads and 100,000 active users.
Celsius kicks off boot camp team-up
Celsius, the newly launched active lifestyle energy drink brand, is partnering with Barry’s Bootcamp in Canada.
“We know there’s growing demand for better-for-you energy drinks to help Canadians achieve their goals, and we’re excited to bring the energy to even more fitness communities coast to coast through our expanded partnership with Barry’s,” says Kyle Watson, chief marketing officer at Celsius.
The Miami-based chain of fitness studios, Barry’s, operates 84 locations in North America. It first came to Canada in 2017.
As part of the brand’s growth strategy, prior partnerships have included MLS and F1 Scuderia Ferrari. along with event sponsorships at Toronto’s NHL All Star Weekend, Montreal’s Grand Prix Circuit Series and Vancouver’s Coast City Country Festival.
