Connelly Partners West adds new clients

Connelly Partners West is on a roll, adding new clients to its roster.

The Boston- and Dublin-based shop, which opened a Canadian office in Vancouver last year, has named three new Canadian clients, as well as two new clients based in the U.S., to the fold.

The agency’s new remits include a brand awareness campaign for Arthritis Society Canada with the aim of shifting perceptions of the disease and driving donations. The agency is also leading development of a back-to-school and holiday fundraising campaign for Seva Canada (see, above), to generate new donors in support of middle-income countries to restore sight and prevent blindness.

Connelly Partners is also doing brand strategy work for Greater Vancouver’s Pollock Clinics, to help it define a new brand positioning for its expanding breadth of services and continued leadership in the men’s sexual health category.

Meanwhile stateside, Connelly Partners also announced it’s been named media AOR for the California College of the Arts, and has taken on brand work for Expedia Cruises.

The new remits follow Connelly Partners’ announcement earlier this year that it was adding Vancouver-based Nick Cronk as co-managing director.

“We’ve focused on growing our presence in the market with a unique offering: one that blends global perspective and resources with local expertise, and puts human behavior at the center of our work to meaningfully connect brands with their audience,” says Nadine Cole, co-managing director of Connelly Partners West. “[Cronk’s] depth of experience in Canada and the Pacific Northwest, together with Connelly Partners’ has been resonating with clients.”