LG2 named one of Hydro-Québec’s agency partners
Following a call for tenders, LG2 has been picked as the co-lead integrated creative agency and digital agency of record for Hydro-Québec.
With its lengthy experience in helping Hydro-Québec develop its digital tools, LG2 is also now mandated to develop the company’s entire digital ecosystem.
“After five years of collaborating on Hydro-Québec’s digital mandates, we’re proud to accept a new mission,” says Nicolas Baldovini, LG2 partner and vice-president of creative and brand experience. “It’s an honour to help Hydro-Québec build tools that will support and create a remarkable customer experience, while improving Quebec’s energy efficiency.”
Earlier this summer, LG2 Montreal secured the assignment to globally reposition pork and poultry producer and processor Olymel.
Brandish named AOR for Southern Chiefs Economic Development
Southern Chiefs Economic Development (SCED) has named Brandish its agency of record to introduce SCED to more Manitobans and help strengthen the economic base of the 34 Anishinaabe and Dakota Nations that make up the Southern Chiefs’ Organization (SCO).
SCED operates several organizations including First Nations project management company 1BLDR; fuel supply and logistics company Migizi Energy Supply; and Miikahnah Connect, an organization dedicated to helping construction companies find skilled workers to fulfill their project needs.
“We are honored and excited that SCED has chosen us as their agency of record,” says Lee Waltham, founder and managing partner of Brandish. “[We] couldn’t be prouder to support this model of economic reconciliation, and we can’t wait to introduce SCED to even more Manitobans.”
The brand work is expected to launch in Fall 2024.
Rad Marketing expands to Alberta
GTA condo marketing firm, Rad, is expanding its services to Alberta with the 41-storey Arris Residences by Bosa Development in Calgary.
“Calgary’s dynamic real estate market is the perfect place for us to share The Rad Difference and build lasting partnerships with developers, real estate professionals and communities,” says Riz Dhanji, founder and president of Rad Marketing.
Rad Marketing is best known for projects such as Toronto’s Aura, the country’s tallest condo at 80 storeys and the city’s rebranded St Regis Hotel and Residences.
