Faulhaber sees sunny skies with weather anchor add
Toronto PR shop Faulhaber has hired longtime CTV personality Michelle Jobin as its director of media and strategy.
In the newly created role, Jobin, weather anchor and co-host of Bell Media’s CTV Your Morning, will leverage her network and journalistic experience to enhance Faulhaber’s media relations efforts.
Jobin is also a former e-Talk producer and Global News weather specialist.
This summer, Faulhaber added DMO Travel Wisconsin to its brand roster. Faulhaber’s roster also includes Levi’s and Etsy. Previous clients have included The Well and Interior Design Show.
Publicis adds a copywriter
Marian Capaldo joined Publicis as senior copywriter for its Toronto office.
She recently held copywriter duties with Frank & Oak, working with the apparel company for more than six years.
Capaldo was also a communication specialist at tech solutions firm Advantel Global in Venezuela.
Category staffs up by three
Category Communications has made the following additions: Rachael D’Amore as senior director; Amy Sarkany as senior account executive; and Zoey Purvis as account manager.
D’Amore is formerly Talk Shop’s associate VP of growth and was also previously a journalist at Global News and CTV News in Toronto.
Sarkany comes to the position from Energi PR, where she held the same role. Previously, she was an account exec at The Edit PR.
Purvis was an account manager at kg&a and PR consultant at Milestones Public Relations.
Category is a boutique PR agency that was launched in February by two ex-Talk Shop VPs, Chantel Cassar and Lauren Arnold. This spring, the agency signed on with Toronto’s Stackt market to support its national expansion efforts.
AV Communications adds director of strategic planning
Tonia Au is AV Communications’ new director of strategic planning. She was recently associate VP of media and PR for Ethnicity Matters.
Au is also a former account director with Mediacom.
Brookline brings back a comms strategist
Jessica Moran has rejoined Brookline as its new senior PR strategist to support the agency’s Eastern footprint.
Before working out of Toronto, Moran served as account supervisor for the agency’s head office in Calgary.
Moran also led her own consultancy and was national communications lead for Parkbridge Lifestyle Communities.
