NFL brings back its gridiron pop-up
NFL Canada is back with its pop-up sports bar, The Huddle, presented by Captain Morgan. It will be the third iteration of the Canadian fan experience.
Featuring 14 new viewing parties in Toronto, Montreal and Vancouver, brand partner Captain Morgan will launch its “We Fan Different” campaign, which celebrates the unique spirit of Canadian football fandom. The Diageo brand will show up at various touch points throughout The Huddle events across Canada, and will include sampling and prizing opportunities.
Launching on Sept. 5, the first event will take place in Toronto at King Taps restaurant, where fans can catch Super Bowl LVIII champions, the Kansas City Chiefs, match up against the Baltimore Ravens.
“With over 14.5 million fans in Canada, we’re looking to ignite new fandom across the country and spark excitement in our major markets,” says Tara Chetkowski, director of marketing and fan development for NFL Canada.
Narrative is providing comms support.
OVO arrives in Scarborough Town Centre
October’s Very Own (OVO) is rolling out its newest seasonal pop-up store at Scarborough Town Centre (STC) on Aug. 31.
The pop-up will feature the company’s range of products, including a commemorative OVO East End capsule collection and Scarborough Shooting Stars apparel, available exclusively at the mall.
The seasonal pop-up will complement the success of Nicholas (“OVO Niko”) Carino’s Canadian Elite Basketball League team, the Scarborough Shooting Stars.
“Having an OVO seasonal pop-up here with exclusive items and events is incredibly meaningful to STC and our customers,” says Robert Horst, VP of retail at mall co-owner, Oxford Properties, and past STC general manager. “We frequently go into the community to find inspiring local businesses and build their retail presence at this mall.”
Shein exhibits at CNE
Global fast fashion retailer Shein is coming to the Canadian National Exhibition (CNE) with a mobile pop-up, promotions and giveaways. The brand will be showcasing its latest collections and immersing visitors in a street-style experience from Aug. 29 to Sept. 2.
Visitors will be able to check out home goods, stationery, accessories and apparel from Shein’s portfolio, including its sub-brands, Dazy, Motf and Glowmode.
% Arabica pops up in Vancouver
Japanese coffee franchise % Arabica opened its first kiosk pop-up in Vancouver, the first of its kind in the country.
The company just launched a permanent Whistler storefront and also operates a location at downtown Toronto’s Union Station and first launched at Yorkdale Mall in 2022. The brand has 200 locations globally and also has plans to come to Toronto’s Eaton Centre.
