D.PE tasked with Yonge-Dundas Square rebrand
In December, Toronto City Council formally changed the name of Yonge-Dundas Square to Sankofa Square and has chosen D.PE Agency to lead its brand strategy, identity and community engagement, following a rigorous tender.
D.PE Agency will launch a rebranding strategy involving six stages. The first phase kicks off this month with a teaser creative campaign entitled “Embrace the Possibilities” alongside community engagement, outreach and a market research study in collaboration with Pitch Better, an organization which supports entrepreneurship in underrepresented communities.
The remaining stages, including communications and media relations, visual identity development, brand marketing strategy and partnerships, will follow. By early 2025, Sankofa Square will officially launch with an integrated brand campaign and identity. The project is aimed to align with the City of Toronto’s revitalization initiatives to live up to its position as a central attraction in downtown Toronto.
“Developing a new identity will allow a collective community and society to embrace and celebrate ancestral knowledge, reconciliation, and take action towards a positive way forward,” says Ashley McKenzie-Barnes, founder of D.PE Agency.
The Square will continue to be an event space and meeting point for gatherings, as well as a designated area for the city’s diverse communities to interact, engage, and learn from one another.
Langton PR teams up with Vaseline
Langton PR will be offering its services to Vaseline’s Canadian division.
The remit for the Unilever-owned property includes brand strategy, media relations, events and IRL experiences and strategic mailers/unboxing experiences.
This Spring, Langton announced it was Toronto clean beauty brand Evio’s PR AOR, responsible for media and influencer relations, as well as event planning.
K72 retains AOR services for iA Financial Group
K72 has retained its services as the AOR for iA Financial Group, and the agency will continue to support the organization in its marketing communications across business segments.
The new partnership comes following a rigorous process led by Vincenzo Ciampi, SVP of global client experience at iA Financial Group, and reflects the strong synergies between iA and K72, both founded in Quebec.
The new partnership between iA Financial Group and K72 begins now, with several communications initiatives starting this fall.
