Elliott Ariganello, senior director of customer connections with Labatt
Labatt promotes a senior marketer
Elliott Ariganello has been promoted to senior director of customer connections (trade marketing, eCommerce and key accounts) at Labatt Breweries of Canada.
Ariganello has been with the beer company for more than nine years and held the role of senior manager of national brand activation, where he led consumer conversion in all sales channels of the Canadian marketplace.
Managing a team of 10 and an annual budget of $35 million, Ariganello worked with Labatt’s marketing, sales, supply, logistics, procurement and agency partners.
Bimbo makes a promotion
Bernardo Caupers is starting a new position as marketing director at Grupo Bimbo Canada, based in Toronto.
Previously, Caupers was Grupo Bimbo marketing director, based out of Lisbon, Portugal. In Portugal, he held senior marketer roles with consumer goods maker Reckitt Benckiser and coffee chain Delta Cafes.
Cookware brand staffs up its ecomm team
Clarence Bacque is starting a new position as ecommerce marketing manager at cookware brand Le Creuset Canada.
Bacque was recently marketing and ecomm manager for Must.ca, driving digital transformation and the brand’s Canadian expansion, including two new stores in the GTA. She was responsible for leading and developing a multidisciplinary team of five, encompassing digital marketing, email marketing, site merchandising, content creation, copywriting, PR and social media.
Prior, Bacque was associate ecomm manager with Dyson.
World Vision Canada names a marketing technology director
Helmut Lindel is starting a new role as director of martech for World Vision Canada.
Previously, Lindel was product director of digital platforms for the global charity, where he’s worked for more than nine years.
PepsiCo Foods Canada adds a marketer for chips
Yasmine Eid is starting a new position as assistant marketing manager for Miss Vickie’s at PepsiCo Foods Canada.
Eid was most recently a teaching assistant at UBC’s Sauder School of Business.
