AOY 2024: Who made the PR shortlist?

This morning’s Agency of the Year shortlist recognizes the firms that produced the best strategic communications work.

The PR finalists below entered programs and activations that this year’s expert jury (also below) deemed the most creative and impactful, with the Gold, Silver and Bronze winners to be announced at this year’s gala, held on October 30 in Toronto.

Strategy has so far announced the Design AOY finalists, with Digital to come tomorrow.

PR Agency of the Year: Shortlist

Agnostic
Citizen Relations
Craft Public Relations
Edelman
Heads+Tales
Media Profile
Middle Child
Mint
North Strategic
Proof Strategies
Rethink
Veritas Communications
Weber Shandwick

PR Agency of the Year: Jury

Vicky Boudreau, CEO and co-founder, Heylist
Yanik Deschenes, president, YPR
Lauren Dineen-Duarte, VP and head of corporate affairs and communications, American Express
Lisa Gibson, president and founder, Ignite Communications
David Jang, chief communications and community engagement officer, Metrolinx
Misty Meeks, SVP strategy, insights and digital, National PR
Falan Nyarko, vice president, Paradigm PR
Emily Scarlett, senior director of communications, partnerships organic social, Knix
Jennifer Stein, executive vice president, APEX PR
Sally Tindal, chief marketing and communications officer, ROM
Catherine Thomas, VP, communication, Loblaw
Alok Ummat, director of marketing, Ricola
Andrew Wagar, founder, president and CEO, Swerve
Deborah Weinstein, partner and co-founder, Strategic Objectives