Left to right: Cora Brady, partner & CEO; Kira Campbell, director of client services;
Brian Flay, CD; Kathryn Easter, head of strategy; Daryl Klein, CD; Bob Froese, founder & CCO

Bob’s Your Uncle reshapes senior leadership team

Bob’s Your Uncle has made changes to its senior leadership team with a series of internal appointments.

In addition to naming current partner and president Cora Brady to CEO, the Toronto-based independent agency has promoted Kathryn Easter to head of strategy.

Brady has been with Bob’s Your Uncle for seven years. She previously managed the agency’s Denver office when Bob’s Your Uncle serviced the Molson Coors account in the U.S., and amassed experience across digital and shopper marketing in her previous role as head of digital for Mosaic/Acosta stateside.

Easter has been with Bob’s Your Uncle for six years, and co-founded influencer agency, Mom Central, with Brady.

Bob’s Your Uncle founder Bob Froese has gone from CEO to CCO, with the retirement of Dorothy McMillan. The agency’s client roster includes Bosch, Popeyes Louisiana Kitchen, Ontario Beef, Asahi and Second Harvest.

Shawn King, National PR executive creative director and senior VP, Atlantic Canada

National PR adds ECD and senior VP, Atlantic Canada

National Public Relations has appointed Shawn King as executive creative director and senior vice-president for Atlantic Canada.

King has led teams at organizations such as Trampoline, PAX Labs, Civilized, and Arrivals + Departures. Early in his career, he was a senior art director at MT&L (now National), marking a return to the firm.

The agency has also made promotions to its exec team: Tanya Dipenta was promoted to vice-president and chief client officer, Lee Stafford to vice-president of web strategy and Kristie Forbes to vice-president of marketing.

National PR’s Atlantic accounts include Tourism New Brunswick, Nova Scotia Liquor Corporation and Medavie.

Lauren Mugford, vice president at Devon

Devon Consulting and PR promotes a VP

Lauren Mugford has been promoted to vice president at Devon.

Mugford was previously a senior account director for the Toronto shop, and has experience working with consumer brands such as Burt’s Bees, Brita, Clorox Cleaning, JVN Hair and Glow Recipe.

Prior to joining Devon as an account director, she held the same role at Pomp & Circumstance PR, working on accounts such as eBay, Huawei, Dermalogica and Bacardi.