New women’s soccer league names VP
Kelly Shouldice has joined the Northern Super League as vice president of brand and content.
In this role, Shouldice will oversee marketing, broadcast, content and communications as the Division I professional women’s soccer league prepares for its launch in April 2025.
She was most recently VP of content and communications at Winnipeg Jets owner, True North Sports and Entertainment (TNSE), where she managed original content as well as business and hockey communications.
As a marketing leader at TNSE, Shouldice also contributed to brand marketing campaigns for partners Bell Media, Canada Life, SkipTheDishes and Ticketmaster.
Her career also includes leadership roles at Corus Entertainment and the Canadian Football League.
Lululemon adds a creative director
Lululemon has hired Laura-Lé Vandenbergh as its new creative director based out of Vancouver.
Previously, Vandenbergh was a CD at Ray-Ban for more than two years, as well as a global CD for EssilorLuxottica in Milan for more than five years. While at EssilorLuxottica, she worked on a portfolio of brands that included Ray-Ban, Oakley, Arnette and Sunglass Hut.
Vandenbergh also held the role of global art director for Tommy Hilfiger.
