Post Consumer Brands names senior marketing leadership for Canada

Joe Christenson is the CPG’s new marketing director of grocery and pet for Canada.

Based out of Minnesota, Christenson was most recently senior brand manager for Pebbles cereal. He began his Post Consumer Brands career in 2021 as brand manager of adult classics and hot cereal, owning P&L and managing brand activity for Post Raisin Bran. He also held the role of associate brand manager for Jack Link’s protein snacks and jerky.

The company is known for brands such as Shredded Wheat, Wheetabix, Honeycomb, and Post Tim Hortons cereal.

Earlier this summer, Post Consumer Brands named Diamond its creative AOR.

Grocery store mainstay retires after four decades

Pattison Food Group president, Darrell Jones (pictured above), is retiring after more than four decades in the grocery business.

In 2021, Jones was named president of the newly-formed Pattison Food Group, which owns retail banners Save-On-Foods, Buy-Low Foods, Nesters Market, Quality Foods, PriceSmart Foods, Urban Fare, Choices Market, Meinhardt, Roth’s, Everything Wine and Nature’s Fare. The Pattison Food group employs approximately 30,000, and the company recently built on its loyalty program through an Expedia-linked platform.

Jones began his career in Cranbrook, B.C., in 1976, working his way through increasingly senior roles until he was promoted to president of Save-On-Foods, where his image became synonymous with in-store promotions known as “Darrell’s Deals” from 2014 onward. In more recent Save-On-Food brand campaigns, in Jones’ absence, the grocer carried on the tradition of having store staffers playing themselves in creative.

Recent work by Zulu Alpha Kilo, which won the grocer’s business in 2022, pivoted away from a pitchman-centric outreach approach, instead focusing on freshness and value, with Jones consigned to more promotional and value event purposes.

The company’s chief operation officer, Jamie Nelson, also a former Save-On-Foods’ EVP, will assume the Pattison Food Group president role in March 2025.

Vancouver Airport Authority makes marketing moves

Lisa Kurenoff is Vancouver Airport Authority’s new commercial marketing manager.

Kurenoff comes to the role from 7-Eleven, where she was in-store promotions and marketing manager, a role she held for more than nine years. Prior, she was marketing and advertising manager for Best Buy Canada in Vancouver.

Additionally, Kelly Atamanchuk has been promoted to senior marketing specialist with the Vancouver Airport Authority.