Edelman Canada grows its leadership

Edelman Canada has made two new additions to the firm’s leadership team, with Anna Nowak (pictured above) taking on the head of strategy role and Ivana Musich (pictured below) joining as head of digital.

Nowak has been with Edelman for three years and previously worked at shops across EMEA and North America. Throughout her career, she has worked with brands spanning healthcare, financial services, automotive and CPG industries.

Musich brings 15 years of experience in driving business growth across advertising, digital product strategy, ecommerce and business development. In previous roles, she collaborated with brands across a number of industries, including healthcare, financial services, CPG and SaaS.

In her new role, Musich will be responsible for spearheading digital strategies, growing talent and building on Edelman’s suite of digital services for Canadian clients.

Diamond adds two ACDs

Diamond has added Hayley Mcostrich and Anton Mwewa as associate creative directors.

Joining from No Fixed Address, the duo bring with them a diverse portfolio of work for P&G, Kellogg’s, Maple Leaf Foods, Molson Coors and Air Canada.

The hires follow a string of new senior additions and major business wins for Diamond, including Canadian Blood Services, Post Cereal and Sinai Health.

Vibrant staffs up by two

Vibrant has bolstered its ranks with the hiring of Ryan Hill as senior brand experience manager, based in Toronto, and Jasmine Favreau, as brand experience manager, based in Montreal.

Ryan H. comes to the role from The WKND agency and Rhoddy Marketing Group, where he held marketing director and director of client service roles, respectively. Prior, he was account manager for Prime Marketing, handling confectionary, gaming and grocery CPG business.

Favreau comes to Vibrant from Bajouk Signature, Iregular and Groupe Magellan. She is a three-year veteran of Montreal food kit maker, Cook It.

Media Profile adds marketing strategist and promotes consultant

Media Profile has added Gemma Mastroianni and promoted Leah Williamson.

Mastroianni is the shop’s new influencer marketing and content strategist, coming to Media Profile from Organigram and Spin Master. Prior, she was account exec and talent manager for Diner Agency.

Williamson has been promoted to the role of consultant after two years as account coordinator.

Zeno Group makes a promotion

Dan LeBaron has been promoted to senior account director at Zeno Group.

LeBaron was recently account director, a role he held for two years. Previously, he worked on brand accounts such as Amazon, Kraft Heinz, Visit California, Tahiti Tourisme, Nestle and Chewy.