Broken Heart Love Affair rolls out new look
Broken Heart Love Affair unveiled its new visual identity ahead of its five year anniversary, created in-house by the design department which launched in 2024.
With a nod to the agency’s name and mission, the new look draws inspiration from the ancient philosophy of Kintsugi, the Japanese art that teaches all things are destined to break, yet nothing is ever truly broken.
The refreshed identity still honours the black swan, and the colour scheme introduces a teal alongside the shop’s signature shades of gold and black, representing an element of renewal.
“Our ethos and the ancient art of kintsugi share a powerful connection,” says Dave Watson, head of design at Broken Heart Love Affair. “Just as kintsugi finds beauty in broken pieces, our agency was founded on the belief that we could create something new and unexpected while celebrating the past. Our new brand identity reflects that mindset.”
Rose snags ELEMIS’ Canadian PR business and makes a promotion
British-based global skincare brand ELEMIS has chosen Rose PR as its Canadian comms AOR.
The partnership with the brand comes as ELEMIS officially launches in Canada through Sephora stores.
Rose PR will look to elevate the brand’s presence within the Canadian market with a tailored strategy that integrates media and influencer relations.
Rose PR has also promoted Charlotte Courville to senior account and region manager. She was previously account manager handling the Yves Rocher, Drunk Elephant and NARS Cosmetics accounts. Prior to joining Rose, Courville was with Veritas and ASC PR.
BICOM signs with Bouclair
Marketing and comms agency BICOM is working with furniture and home décor company Bouclair, mandated to promote the brand’s new holiday collection in the Toronto area through a PR campaign and event.