Mike Bascom promoted to head of connections for Labatt Breweries of Canada
Mike Bascom has been promoted to Labatt’s head of connections (media, martech, partnerships and draftLine, internal creative agency).
For four years, Bascom held the position of senior director of marketing for Labatt’s above core portfolio (including international brands such as Corona and Stella Artois), the brewer’s craft portfolio and core+ brands (including Michelob Ultra).
For nearly three years, Bascom held the role of senior director of marketing, high end and Beyond Beer. He was responsible for Corona, Stella Artois, local Craft partners and all RTD and Beyond Beer brands, including Palm Bay & Mike’s.
Levi’s Canada adds Bata global brand manager
Swati Garg is joining Levi’s Canada as the apparel brand’s marketing and communications manager.
Garg comes to the role as Bata’s senior global brand manager, reporting to the global athleisure brand director. She managed global brand operations for Bata’s lifestyle sneaker brands, leading development of an updated brand platform and store concept targeted at urban youth. Garg oversaw multi-brand campaigns ensuring consistency across 70+ markets and previously served as Bata’s global brand manager for Bata’s in-house brand.
Canadian Tire makes two marketing promotions
Courtney Flanagan has been promoted to brand communications advisor at Canadian Tire Corporation, supporting Sport Chek. She was previously the retailer’s brand communications specialist.
Sarah Amjad has been promoted to associate brand manager, cycling and wellness. She was previously category business analyst, automotive accessories.
Shein bolsters its marketing team
Anastasia Semionov is starting a new position as marketing manager at Shein Canada.
Agency-side, Semionov was most recently with Blue Door, holding account manager duties. Prior to that, she was senior account exec handling brand work for Longo’s, Prince Street Pizza Canada, Local Public Eatery, Crossroads International and Tangerine Bank.
Calgary Sports and Entertainment Corporation makes promotion
Jesse Bowen has been promoted to senior specialist, brand marketing at Calgary Sports and Entertainment Corporation.
Bowen was recently brand marketing specialist for the company, which is the owner of the NHL’s Calgary Flames and CFL’s Calgary Stampeders, as well as manager of the Scotiabank Saddledome arena.