Nearly two years after entrepreneur and Dragons’ Den star Arlene Dickinson consolidated six indie shops to launch Believeco:Partners, the company is becoming ChangeMakers.

An “independent reputation management, social impact and marketing firm,” operating out of Canada and the U.S., ChangeMakers is a new strategic direction, vision and brand for Believeco:Partners and individual operating brands, Believeco, Argyle PR and Indigenous advisory firm, Castlemain.

The intent is to “supercharge” its growing business, following two years of integrating its platforms, people processes and putting teams in place, according to ChangeMakers CEO Mario Simon (pictured right), who came to the company in January after working for Boston Consulting Group and McKinsey & Company.

ChangeMakers anticipates business growth of 20% to 30% this year, Simon says, telling strategy that with recent additions, staffing is now more 400.

ChangeMakers has done recent marketing work for Cavendish Farms and top-of-line creative for Balzac’s Coffee. While Simon says it does have a growing CPG specialty, “the diversity of our clients is [also] growing with us.” He says the company serves tech brands such as Meta and Spotify, and pharma is now a “huge piece of our business,” with clients like Janssen and Novo Nordisk.

“Our greatest potential is realized when we work together across all disciplines,” Simon says, pointing to its specialized work, such as that done in partnership with Indigenous Nations, as well as it expertise in governance, negotiation, economic development, engagement and communication.