Scarborough Civic Centre Toronto Public Library branch

VML Canada has been tapped by the Toronto Public Library Foundation (TPLF) to support the organization’s fundraising initiatives.

Since its inception in 1997, the foundation has raised $117 million from individuals, corporations and foundations in support of Toronto Public Library (TPL) – one of the biggest and busiest public library systems in North America. With 100 branches across the city and more than 1.2 million registered library card holders, the Library provides residents with free access to technology, literacy, education, health and social resources.

Cumberland Packing picks BHLA as AOR for North America

Cumberland Packing, best known for its sweetener brand In The Raw, has selected Broken Heart Love Affair (BHLA) as agency of record for North America. BHLA will work with In The Raw to transform its brand strategy and future marketing campaigns.

Broken Heart Love Affair’s first work with the brand will roll out in Spring 2025.

Media Profile snags two new AOR clients

Media Profile was named agency of record for piping and PVC manufacturer IPEX, as well as The United Church of Canada, providing strategic communications, social media and creative services for both organizations.

As agency of record, Media Profile is partnering with IPEX to showcase the company as a career-oriented and innovative place to work, while highlighting social impact and growth initiatives across North America. Leading up to The United Church of Canada’s 100th anniversary, Media Profile will help celebrate the Church and its more than 2,400 sites of worship.