Jordan Doucette has been named chief creative officer at McCann Worldgroup Canada.

Most recently, Doucette served as president and chief creative officer of Dentsu Creative Canada, where she led the agency’s creative teams for clients across categories, including automotive, QSR, CPG and financial services since 2022.

Doucette takes over the chief creative officer role from Ian Mackenzie, as he shifts full focus to serve as McCann Worldgroup’s global AI creative lead. Mackenzie will remain based in Toronto and will tap into the bench strength of McCann Worldgroup’s operation in Canada, in addition to the network’s talent around the world in pursuit of AI-enabled creative innovation.

Doucette will oversee all creative operations and output for the network’s Canada operations, which includes McCann, MRM and Craft, and offices in Toronto, Montreal and Calgary.

In her new role, Doucette will work with creative leadership to further strengthen the product across all clients and maintain its leadership position. She will serve as Canada’s chief partner to the broader McCann Worldgroup creative leadership team, led by global chief creative officer Javier Campopiano.

“Across categories and brands, the magic of her work is that it consistently breaks new ground while being rooted in simple human truths, which makes it resonant and relevant over time and across audiences,” Campopiano said in a press release announcing Doucette as CCO.