Penny Brook (pictured above) is the new chief marketing officer with The Body Shop.
The beleaguered retailer – which this spring announced it would shutter approximately a third of its Canadian stores and end online sales while it sought creditor protection – also named Sally Dowling, ex-CFO of U.K.-based GSF Car Parts, as its new chief financial and operations officer.
In a LinkedIn post, Brook said The Body Shop team has “long carried the torch of what it means to build a purpose driven brand, a brand that puts people and planet at the heart of its decision making; and it’s a childhood dream of mine come true to be joining them.”
In addition, she said the retailer has been ahead of the curve, and today its approach to business is “more relevant and needed than ever.”
Brook was recently CMO for Canada Goose, serving with the company for nearly 11 years and departing this January. In her tenure, Brook led the apparel brand’s “Live in the Open” platform, which Canada Goose launched globally in 2019 as a means of documenting individuals’ relationships to communities.
Brook helped spearhead visual retail theatre efforts and incorporated sustainable materials, creating a winter wonderland experience from 100% recyclable foam and 100% biodegradable artificial snow.
She also helped Canada Goose bring its CSR efforts under one single brand platform, dubbed “Humanature” (a portmanteau of the words “human” and “nature”), with a mandate to ““keep the planet cold and the people on it warm.”
Before joining Canada Goose in 2013, Brook was global head of marketing c
Based out of Amsterdam, Brook led the integrated campaign strategy and development from brief to creation with London-based advertising, PR, media and digital agencies, with global responsibility overseeing key markets including Russia, Brazil, Germany, France and India.
She served as board member and external advisor for Polar Bears International, a nonprofit conservation organization.
