Zeno Group renamed AOR for Turkey Farmers

Zeno Group Canada has been renamed the AOR for the Turkey Farmers of Canada and members of the Canadian Poultry and Egg Processors. The incumbent since 2019, Zeno was awarded the new four-year contract after a multi-round pitch process.

For six years, Zeno has raised awareness for turkey as a lean, versatile protein through the Think Turkey/Pensez Dindon marketing program, a national bilingual campaign that launched in 2019 to boost turkey consumption among primary meal planners and new- and next-generation Canadians.

Zeno leads all facets of the campaign in-house including creative, paid media, retail, PR, strategic partnerships, multicultural marketing, influencer and paid social.

Langton lands Teaology

Langton is the public relations agency of record for natural skincare line, Teaology, which has officially launched nationwide.

The agency will be providing media relations, branding and influencer relations for the company.

This fall, Langton secured the remit for Vaseline’s Canadian division, handling brand strategy, media relations, events and IRL experiences and strategic mailers and unboxing experiences.

Black Rock vet launches consultancy

Consultancy S1:E2 has launched in the GTA, focusing on building client-side centres of expertise, enabling companies to rely less on external agencies and more on in-house strategies and executions.

Founder Vickram Agarwal is a digital and technology entrepreneur and was recently Black Rock Marketing Group partner and managing director. Agarwal launched his marketing career with General Motors in Dubai, and is founder of Stroke Consulting, a strategy and digital marketing agency that has worked with GMC, Chevrolet, Kawasaki and MasterCard.