Pigeon adds colour to the season
The holiday season is drawing near, with its fast-approaching deadlines, family commitments and last-minute shopping. That’s why Pigeon wanted to offer up some tidings of comfort and calm.
In its holiday emailer, Pigeon curated a list of calming playlists, relaxing videos and activities to help people find a state of Zen during the holiday bustle.
Readers are also invited to Download Pigeon’s printable holiday-inspired affirmation designs to “colour away the crazies.”
Elemental plays with “12 Days of Christmas”
Elemental has unveiled its “12 Days of Advertising,” sending up the popular Christmas ditty, but with overly demanding deadlines and pressures.
Church & State accommodates short attention spans
Church & State is wrapping up 2024 with a new innovation AND a holiday spot / card all in one: the .6 second ad. In the spot, a frustrated Santa tries to meet the time constraints.
Signifly boldly goes
Since 2015, digital agency Signifly – which has offices in Toronto, Montreal, London, Oslo and Copenhagen – has been transforming its annual holiday greetings into “imaginative spectacles reflecting both the company’s journey and broader global trends.”
This year’s theme is boldly venturing into space in astronaut suits. Coincidentally, this year’s card holds special significance for the Montreal team, who proudly secured MDA Space as a client earlier this year.
Every team member is featured through meticulous planning, photo sessions and extensive digital editing. This year, the pictures were taken during the annual global team trip, when teams from all offices reunited in Copenhagen.
Nicklas Ronning, managing partner at Signifly Canada, says this tradition is both enjoyable and instrumental in strengthening team unity. “This is one of the many initiatives we’ve developed to nurture incredible relationships across all our offices,” he says. “Even though we operate from different locations, we are one team. At Signifly, we’re together in everything we do.”
ZGM reveals answer to a burning question
For nearly 60 years, his steady hand has stoked the fire on screens across North America, yet little is known about the person who keeps the yule log crackling each holiday season. Until now.
Calgary, Edmonton and Vancouver-based ZGM Modern Marketing Partners (ZGM) has tracked down the unsung holiday hero, who identifies as “Yül Stoker,” for its 2024 holiday card. In a series of video snippets, Stoker shares insights about his identity and little-known facts about his seasonal job.
ZGM’s creatives opted for a light-hearted concept for the agency’s annual holiday card, titled “The Arm Behind the Log.”
Kurt Beaudoin, ZGM’s director of storytelling, says the hope is to spark the same cozy, warm holiday feeling the yule log has brought for decades along with a laugh or two.
