Jeremy Oxley is Danone’s new global vice president of marketing, plant-based portfolio and innovation.

Oxley has been with Danone for nearly seven years, previously as the CPG’s VP of marketing and ecommerce.

In a LinkedIn post, Oxley noted that flexitarian and plant-based diets are a pivotal part of the future of food, and that Danone is a leader with innovative and pioneering brands including Silk and Alpro.

Last February, Danone unveiled its biggest marketing campaign built around Silk plant-based yogurt, highlighting the product’s protein content.

In 2024, Danone also paid homage to the classic “Got milk?” campaign, wherein Wavemaker Canada and Carl’s Social Club collaborated on the integrated campaign, “Plant-based has never tasted so good,” to promote Silk Nextmilk.

Before joining Danone, Oxley was head of retail for Tim Hortons, where he led a cross functional team of 12 people in the strategic planning and day-to-day management of the Tim Hortons retail business in North America.

A board chair for Plant Based Foods of Canada, Oxley also served in senior roles at Mondelez, Loblaw and Shoppers Drug Mart.