Bob to team up with National Bank

National Bank has selected indie agency Bob for its experiential marketing across Canada.

The Bob team is already putting its collective expertise to work showcasing National Bank’s institutional, philanthropic and sponsorship event activities.

“In Bob, we found an incredible team of collaborators who can help us share inspiring moments and meet with our different communities across Canada, whether it’s at Igloofest, the National Bank Open, Piknic Électronik, trade shows, or a host of events taking place from one end of the country to the other,” says Olivier Thibault, director of partnerships and sponsorships and brand activations for National Bank.

To handle the work, Bob tells strategy it has added a few new players to its already established and experienced core team.

This new partnership comes on the heels of Bob announcing its continuation of the Rona Connexia event as well as new projects in collaboration with Les Producteurs de lait du Québec and the Barreau du Québec.

LG2 remains National Bank‘s agency of record.

The Fertility Partners names Chimera Collective its PR and social media AOR

Indie PR firm, Chimera Collective, has been appointed as the PR and social media agency of record for The Fertility Partners, following a competitive pitch process. The scope of work will include strategy and support for a network of clinics serving families across Canada. The agency has also partnered with digital marketing specialists Nuage Agency to provide comprehensive operational support for this mandate.

“It is a true honour to work alongside medical experts who are defining the future of healthcare while also providing an incredibly important and meaningful role within their patients’ lives,” says Courtney Khimji, founder and CEO of Chimera Collective.

The agency’s work with The Fertility Partners will kick off with a focus on raising awareness around fertility care access, normalizing conversations about reproductive health and highlighting the work of the network’s physicians.

In December, Chimera Collective appointed Signe Barlow as vice president of PR and communications and promoted Fraser Ballard to vice president of strategy.

Anso Atelier to help Poppi expand

Anso Atelier has officially signed on to help Texas beverage brand Poppi’s Canadian expansion.

The Montreal- and Toronto-based creative shop is handling social and paid media content, SMS, newsletters, copywriting and packaging for Poppi, which last summer announced it was expanding into the Canadian market and recently hit shelves at Costco and Sobeys.

Pura D’or picks Nata PR for Canadian mandate

U.S. aloe-based botanical personal care brand, Pura D’or, has chosen Nata PR to support its entry into the Canadian market.

The Montreal-based PR agency will support the Canadian launch of products for skin care, face wash and cleansing.

Vital’s International, based out of California, currently sells its Pura D’or products at Walgreens, Target and other retailers stateside.