Santis Health adds senior leadership

Santis Health – a public affairs, strategic advisory, policy and communications consultancy – has appointed Everton McLean (pictured) as its first vice president of Atlantic Canada.

Most recently, Mclean was chief communications officer for Health PEI and is a former manager of marketing with the University of PEI. A longtime communications consultant, he also served as senior communications advisor for the Nova Scotia Health Authority.

Santis Health clients have included the Ontario Medical Association, Felix Health, Dr.Bill, Niagara Health and the Nurses and Nurse Practitioners of British Columbia.

Community Agency promotes David Videka to VP

David Videka has been promoted to vice president of XM for Community Agency from his previous position as senior director.

In his new role, Videka will streamline operations and reimagine the agency’s customer-centric experiential offering. Prior to joining Community, he owned and operated his own XM agency, Rooftop.

Alongside the promotion, Community is celebrating new clients including Union Station, Tourism Niagara-on-the-Lake, Psycho Bunny, Lorex and Mas+ by Messi, as well as some real estate marketing wins with Edenshaw, Equiton Developments and Redwood Developments.

AV Communications names new media and PR director, group account director

Multicultural shop AV Communications has appointed Tonia Au (above) as director of media and PR and Ulyssis Enrico as group account director.

Before joining AV in January 2024 as director of strategic planning, Au was an associate VP of media and public relations with Ethnicity Matters. She has global media strategy and public relations experience with agencies like Omnicom Media Group, J. Walter Thompson Worldwide, Havas Media Network and MediaCom.

Enrico was recently marketing communications manager with Bell, where he managed acquisition and branding campaigns for Lucky Mobile brand and the partnership portfolio for Bell and Virgin brands under the multicultural marketing team. Agency-side, he held account roles with Arrivals + Departures and BBDO Guerrero (Philippines), working on brands such as World Vision Canada, Atlantic Lottery Corporation and VISA Southeast Asia.

AV Communications has worked with companies such as Diageo and H&M Canada.

Conflict promotes two CDs

Conflict is excited to announce the promotions of Charlie Likely and Leo Gonzalez to creative directors. Both Likely and Gonzalez joined the independent Toronto-based agency in 2021 from Anomaly – Likely as senior copywriter and Gonzalez as senior art director.

In that time, the duo have contributed to campaigns for a wide range of brands including Moosehead Breweries, SiriusXM and Sunwing, among others.

Niall Kelly, partner and executive creative director at Conflict, says that Likely and Gonzalez have established themselves as a strong fit for the kind of platform-level creative thinking that Conflict is often sought after to provide for clients. “[They] have consistently demonstrated that rare combination of strategic instincts and creative vision that we pride ourselves on,” Kelly says.

OneMethod promotes an ACD

Jill Smith is starting a new position as associate creative director at OneMethod.

Smith joined the shop in the summer of 2022 as senior art director, a post she also held at Junction59, working on accounts such as EY, Canada Post and MADD Canada.

Previously, Smith was art director at Wunderman Thompson, handling brand work for IKEA, Volkswagen, GSK (TUMS, NeoCitron, Sensodyne & more). She has also held art director roles at McCann Health and Anderson DDB.