NKPR named Canadian AOR for On

NKPR has been named the Canadian AOR for On, the Swiss sportswear brand known for it’s innovation in premium footwear, apparel and accessories for high-performance running, outdoor, training, all-day activities and tennis.

As On’s AOR in Canada, NKPR will focus on building brand awareness nationwide through media relations, partnership development and amplifying the brand’s global and local initiatives, including collaborations with celebrity and athlete partners as well as Canadian-based programs.

During the recent Super Bowl, the brand debuted its campaign featuring longtime partner, and tennis legend, Roger Federer and Sesame Street’s iconic Elmo.

PEC enlists Vanderbrand as AOR for army cultural destination

PEC Community Partners has selected Vanderbrand as its agency of record for Base31, a cultural destination located on the site of a former World War II Air Training Base in Prince Edward County (PEC), Ontario.

Vanderbrand, a Toronto-based indie that helped create packaging design for challenger beverage Sapsucker is being tasked with transforming and repurposing Base31 into a vibrant hub. That means creating a range of amenities including retail spaces, restaurants, creative workspaces, parks, trails and affordable housing, as well as green spaces, art installations and community-driven amenities, while maintaining the architectural features of the air base.

Vanderbrand will also create a strategy and brand identity for Base31 for performance venues like The Drill Hall, a 1,500-person event space featuring the RBC Stage, and The Commissary, an open-air food and drink market, among other indoor and outdoor spaces.

Bryan Borzykowski, founder and editorial director for Allcaps, and Jennifer Goldberg, founder, Tavanberg

Journalist-led Allcaps acquires Tavanberg’s social media expertise

Allcaps, a journalist-led content and marketing agency, is acquiring Tavanberg, a content marketing agency with expertise in social media and journalistic storytelling.

Journalist Jennifer Goldberg co-founded Tavanberg in 2013, bringing her expertise from publications like Best Health, Globe and Mail, Toronto Star and Chatelaine to the world of content marketing. Leading an internal team and managing numerous freelance journalists and creatives, she has worked with brands including The Beer Store, United Way and RBC Insurance.

Allcaps was founded in 2020 by veteran business journalist Bryan Borzykowski, who has worked with Ontario Teachers’ Pension Plan, BMO Capital Markets, Fidelity Investments, KPMG, UHN Foundation and Humber River Health.