Agency LG2 has announced that Josh Stein, Sophie-Annick Vallée and Mireille Côté have been promoted to its national leadership team.

Stein (pictured above) is being promoted from partner and CCO of Toronto to partner and CCO of LG2 Group. Stein’s combined knowledge of the Canadian international markets makes him ideal to take on the role of chief creative officer for the LG2 Group, LG2 partner and CEO Claude Auchu says. “All creative teams across our three offices will benefit from his support, vision and expertise,” he says.

Annick Vallée (pictured above) is moving from partner and VP of strategy in Montreal to partner and chief strategy officer nationally.

“She has been at the forefront of developing this expertise within LG2 since her arrival 7 years ago,” Auchu adds. “Her innovative, people-focused approach has propelled our mandates forward and made strategy a must-have for our clients. She will continue to oversee the expertise in the Montreal office while taking a global view of the agency as a whole.”

Côté (pictured above) is moving from LG2 partner and president in Quebec City to partner and chief business officer.

Auchu says the agency’s growth requires “a clear vision and a keen understanding” of the industry challenges, and “with 20 years’ experience at LG2, Mireille Côté, who built our Quebec City business unit from the ground up and helped open the Toronto unit, is the ideal person to lead the Group, while continuing her duties as president of the Quebec City office.”