Gut Toronto taps Juliet partner as strategy director
Kaiti Snell has joined Gut Toronto as the agency’s group strategy director.
Snell was most recently partner and head of strategy at Juliet Creative.
She recently oversaw brand work for FreshCo, where she coined the term “valuelicious” for the discount grocer. She also oversaw last summer’s “Keep it Unreal” brand work for the CFL, which highlighted the league’s athleticism in an effort to connect with die-hard and casual football fans alike.
Snell started on at Juliet in 2018 in a senior strategist role.
As a senior strategic planner with Pound & Grain, from November 2017 to July 2018, she helped build the strategic planning practice in Toronto for the shop that counts Viacom, OutTV, Bothwell Cheese, and Re/Max as clients.
As a strategic planner with J. Walter Thompson, Snell took on global strategic planning duties for Air Canada.
Critical Mass promotes associate creative director
Jordan Heidendahl is starting a new role as associate creative director at Critical Mass.
He was previously the Toronto shop’s senior creative and joined in a contract capacity in October 2020.
Prior, in senior art director roles with Isobar and at 6 Degrees, Heidendahl worked on Cadillac, Loblaw, No Frills, Tic Tac, Nutella and Purex campaigns.
He also held the role of art director with Giants & Gentlemen where he did brand work for Fisherman’s Friend, Days Inn, Mill Street Brewery, RBC and others.
As an art director at The Hive, where he served for more than five years, Heidendahl worked on brand campaigns for the likes of Miller Genuine Draft, Corona, Cadbury, Coca-Cola, Reebok and more.
Hill & Knowlton Canada hires Middle Child veteran as account director
Joseph Crimi has joined Hill & Knowlton Canada as an account director.
He will be working across Adidas, Lindt, Volkswagen and Interac accounts.
Crimi joins H+K after a three-year stint at Middle Child where he held the positions of pubic relations account manager and senior account manager.
For nearly three years, Crimi was an account manager at Citizen Relations, working across travel, food, retail, technology, automotive and CPG industries.
