From left to right: Jean Hugo Filion, Judikaela Auffrédou, Nadja Décarie and Louis-Philippe Mathieu.

Cossette announced on Tuesday the appointment of Jean Hugo Filion as the new general manager of its Montreal office.

Most recently, Filion was senior vice-president and general manager of digital solutions with the Quebec-based agency. In addition to his recent promotion, Filion will work alongside newly promoted leaders, including Judikaela Auffrédou (SVP of strategy), Nadja Décarie (SVP of business), and Louis-Philippe Mathieu (VP of digital group).

With nearly 20 years at the agency, Filion brings experience in areas such as strategy, branding, creativity, media and digital solutions.

Louis Duchesne, president of Quebec and Eastern Canada for Cossette, said in a release that Filion will elevate the agency’s creative output and strategic consulting while accelerating the adoption of cutting-edge technology practices.

“Jean Hugo’s appointment marks a new chapter in our commitment to creativity, innovation and transformation,” Duchesne says. “His nearly 20-year journey at Cossette has been nothing short of remarkable. With a multidisciplinary background and a contemporary vision across all areas of expertise – strategy, branding, creativity, media and digital solutions – he embodies the agency’s inclusive and forward-thinking values. His promotion was a natural choice.”

Filion and his team will work alongside Cossette CCO Anne-Claude Chénier and CSO Michel-Alex Lessard.

“The agency landscape is evolving rapidly, and we must continuously reinvent ourselves to deliver inspiring, relevant and distinctive solutions,” Filion said in the release. “Cossette’s unique strength lies in blending creativity, strategic consulting, experience and technology. By fostering even greater collaboration among our rich fields of expertise, we empower ourselves to create culture- defining creative work while driving measurable business results.”