The co-chairs for the 2025 Strategy Awards were revealed on Friday (Feb. 28).

McCann’s chief strategy officer AJ Jones and GE’s chief brand officer Bob Park will serve as this year’s Strategy Awards co-chairs. They’ll lead the Strategy Awards jury to evaluate and recognize work representing the best marketing and advertising strategy accomplishments in Canada. The awards were developed in association with the Account Planning Group of Canada, and were sparked by Canadian marketers’ desire to celebrate strategy work that underpins successful brand building.

The award winners will be recognized at a gala ceremony in Toronto on Sept. 30.

Jones’ career has spanned multiple markets across both Europe and North America. Currently, she sits on McCann Worldgroup’s Global Strategic Leadership Council. Since joining McCann Canada, Jones has helped bring Effie Agency of the Year and Silver Digital Agency of the Year honours to the agency.

Park is also the CBO for Café, Monogram and Haier Appliances in Canada. He has been recognized for championing women’s equity initiatives as well as spearheading corporate involvement with Canada Soccer and serves on the Strategy Magazine CMO Council and CMO Council Global Advisory Board.

The early bird deadline for submissions to the Strategy Awards is March 14. More details on the awards can be found on its website.