TTC names new director of marketing and social media
Victoria Gorobets has been promoted to director of marketing and social media at the Toronto Transit Commission (TTC).
For two years, Gorobets served as the transit agency’s manager of marketing. She led the development of the commission’s digital content roadmap/strategies and online campaigns to drive engagement for marketing channels while managing relationships with creative, media, PR agencies, vendors and internal stakeholders.
In a LinkedIn post, Gorobets says the TTC has been doing things differently in a world where public-sector marketing can feel slow or siloed away from others.
“From crafting creative strategies to navigating complex environments, we’ve found fresh, innovative ways to connect with audiences that impact the future of ridership,” she said.
Before joining the TTC, Gorobets developed and implemented marketing and communication roadmap/strategies in a senior communications role with Skyservice. Gorobets also served as Air Canada’s social-media marketing manager.
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She was previously a freelance marketer and national marketing director for Booster Juice.
Lo also oversaw the planning and execution of Booster Juice’s regional marketing plans for all markets, including in-store promotions, LTOs, sponsorships and endorsements, in her role as senior marketing manager.
Agency side, Lo served a nearly nine-year stint with Cossette Media, most recently as a media supervisor and sole media buyer for the Royal Canadian Mint (English). She was also an assistant buyer lead for BMO Direct Response (DRTV) campaigns.
