Talk Shop rides with Hopp
New Canadian ride-hailing app Hopp has selected communications agency Talk Shop to be its public relations agency of record.
As part of the AOR mandate, Talk Shop will be supporting the strategy and execution of all media-relations efforts from Hopp’s launch in the GTA to its planned expansion across the country.
Talk Shop secured significant coverage across print, digital and broadcast-news platforms for Hopp’s official market launch on Feb. 11, according to a news release. The ride-sharing firm is backed by European mobility company, Bolt, which operates in more than 50 countries and 600 cities.
“Expanding into Canada is an exciting milestone for Hopp as we continue to grow,” said Sugandha (Suhani) Bhandari, regional communications manager at Bolt. “PR is more than just sending out a press release it’s about providing valuable insights, being the eyes and ears on the ground, and building strong relationships with media.”
Bob’s Your Uncle adds Smaller Agency
Bob’s Your Uncle is expanding with the addition of design and brand marketing firm Smaller Agency.
As part of the integration, Noah Barlow, who founded Smaller Agency in 2019, joins Bob’s Your Uncle as managing director and will work alongside partner and CCO Bob Froese and partner and CEO Cora Brady.
Bob’s Your Uncle is actively pursuing new business opportunities and said in a news release that it soon expects to announce client wins in the QSR, wellness and beverage-alcohol spaces.
The agency is also leveraging its deep expertise in U.S. and Canadian beverage-alcohol marketing, with Barlow’s experience playing a key role in shaping future growth strategies.
Bob’s Your Uncle will depend on Barlow for his “entrepreneurial expertise, ability to foster client relationships, and track record of driving business growth,” according to the release.
BICOM links up with La Maison Générale
Marketing and communications agency BICOM is collaborating with La Maison Générale as the French concept store based out of the historic port of Saint-Malo, France, prepares to open a Montreal location in April 2025.
BICOM will be responsible for PR, influencer marketing and events.
