123w named creative AOR for Ontario Power Generation
Independent creative agency One Twenty Three West (123w) announced Monday its appointment as AOR for Ontario Power Generation (OPG).
The agency has been mandated with elevating OPG’s public education, engagement and brand communications to help reinforce electricity’s role in Ontario and Canada’s economies.
“Ontario Power Generation is going to play a more important role than ever,” Scot Keith, founder and CEO of 123w, said in a press release. “Energy isn’t just infrastructure – it’s the backbone of our economy and a fundamental part of our daily lives. OPG is a successful, forward-thinking Canadian energy company, and as a 100% Ontario-owned and operated agency, we’re so proud to be part of the OPG team.”
OPG is Ontario’s largest and one of North America’s most diverse electricity generators.
The partnership will also include a collaboration with Initiative Media, to help amplify OPG’s message across multiple media platforms.
From left to right: Andréanne Isabelle Poitras, Vincent Fortin, Marie-Hélène Leclerc, Martin Bertrand, Catherine Laporte and Kenza Benyahia.
Republik merges with Dada, names renewed leadership team
On Monday Republik and Dada announced their merger, and a renewed leadership team..
Operating under the Republik brand, the new entity brings together more than 50 experts on a team that Republik is calling “the biggest socially responsible creative marketing and communications agency in Canada.”
Based in its Montreal office, the renewed leadership team includes: Vincent Fortin, president and CEO; Andréanne Isabelle Poitras, EVP and CSO; Kenza Benyahia, EVP of account services and operations; Marie-Hélène Leclerc, VP of partnerships and account services; Martin Bertrand, VP of talent, culture and organizational development; and Catherine Laporte, ECD.
Republik was the first agency in Quebec to earn B Corp certification in 2015 and first to introduce tools like the “Social Capital Index” to evaluate responsible communication practices.
Republik says its long-term objective is to double its annual revenue from $10 million to $20 million by 2028.
Warc names Rethink Toronto its top indie agency
With three campaigns in the top 100, Rethink Toronto was named the top independent agency for creativity – and fifth overall – in the Warc Creative 100, which was released on Tuesday.
Mike Dubrick, partner and CCO with Rethink Toronto, said, “We tell (our team) that our goal is to unlock the best work of their careers. So, it’s amazing to be able to validate that by sitting atop the WARC report for the second year in a row. This list is a culmination of the best, and hardest to win shows out there – so to be able to lead this list with so many other amazing agencies is something we are grateful for and something we don’t take lightly.”
Compiled by Warc Creative, the annual Creative 100 ranking brings together the results of the most important global and regional creative awards of 2024. The shows tracked are determined in consultation with the Warc Rankings Advisory Board and by a yearly global panel survey.
Three themes from this year’s Creative 100 were “the use of sport to connect,” “solving inclusivity issues” and “the power of online community.”
