Clockwise from back left: Duncan Bruce (president and CEO, Publicis Canada), Maxime Boissonneault (co-founder, Moov AI), Guillaume Petitclerc (co-founder, Moov AI), Olivier Cabanes (co-founder, Moov AI), Andrew Bruce (president and CEO, Publicis Groupe Canada and president, Leo North America), Olivier Blais (co-founder, Moov AI) and Dominic Danis (co-founder, Moov AI). Photo credit: Annie-Claude Photographie
Publicis Groupe has entered into a definitive agreement to acquire Moov AI, a Montreal-based leading artificial intelligence and data-solutions company.
Founded in 2018, Moov AI has more than 60 AI-dedicated professionals, including data scientists, data developers, strategic advisers and AI project managers and delivers strategic AI activations for more than 100 clients in Canada.
Moov AI helps brands optimize their business through data and AI, providing services such as strategic consulting, generative AI training, business intelligence and delivery of concrete AI solutions.
Moov AI will be positioned as a practice within Publicis Groupe Canada’s integrated country model spanning flagship creative, media and PR brands such as Publicis Canada, Starcom, Saatchi & Saatchi & MSL and dedicated practices for production, CRM, sports and entertainment, health and now AI.
Moov AI leadership will report to Publicis Canada president and CEO Duncan Bruce.
“For years, we’ve helped manage our clients’ brands and business outcomes through marketing, advertising, technology, and strategic positioning – both for the company and the brand,” Bruce says. “With Moov AI, we take this partnership even further, driving tangible business impact and outcomes by enhancing client operations and productivity through concrete AI solutions.”
According to Bruce, brands are no longer defined solely by their messaging, but by every customer interaction, from service to experience, making AI a critical force in shaping its success.
This announcement marks what Publicis Groupe says is another milestone in its continued investment in AI. Moov AI will serve as a complementary offering to CoreAI for clients in the North American market and will be integrated into Publicis Groupe’s AI capabilities.
